It’s true. The “www.” part of a web address can be considered deprecated and unnecessary. There is no technical or logical reason for websites to have the “www.” in front of the address. So, why do we do it?
It turns out that Lincoln are actually quite forward thinking in this regard. Our website is perfectly accessible through “http://lincoln.ac.uk” and “http://www.lincoln.ac.uk”.
Some slightly more elaborate universities still fail this basic test though. As a result, we’ll be recommending that the “www.” part of addresses is deprecated in the Linking You framework as unnecessary, pointless, and a waste of four perfectly good bytes.